About
Growth | Business Strategy | Endurance Sports | Mountains | Proud father of 3
Articles by Oscar
Activity
-
Event Design 101: Avoid the Common Route Taken by Most #Events (AKA the left one).
Event Design 101: Avoid the Common Route Taken by Most #Events (AKA the left one).
Shared by Oscar CEREZALES
-
Verbindlichkeit – auch heute noch ein wichtiger Wert? 3 Jahrzehnte in der Branche - eine Zeit voller Veränderungen und Entwicklungen, die ich…
Verbindlichkeit – auch heute noch ein wichtiger Wert? 3 Jahrzehnte in der Branche - eine Zeit voller Veränderungen und Entwicklungen, die ich…
Liked by Oscar CEREZALES
-
Thrilled to announce that alongside Sherrif Karamat, I had the honor of representing the Strategic Alliance of the National Convention Bureaux of…
Thrilled to announce that alongside Sherrif Karamat, I had the honor of representing the Strategic Alliance of the National Convention Bureaux of…
Liked by Oscar CEREZALES
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Publications
-
12 Tips on Becoming a Top Meeting City
Meetings and Conventions Asia
See publication"The model is broken and the approach is unsustainable," declares Oscar Cerezales, COO MCI Group Asia Pacific. He doesn't mince his words. This straight shooter has very definite ideas about what makes the meetings industry tick or fail. He turns typical notions on their heads and demands a paradigm shift in approach - starting with the fact that "destination marketing is not about tourism; it's about economic development".
The traditional model may work for the short-term, but in the…"The model is broken and the approach is unsustainable," declares Oscar Cerezales, COO MCI Group Asia Pacific. He doesn't mince his words. This straight shooter has very definite ideas about what makes the meetings industry tick or fail. He turns typical notions on their heads and demands a paradigm shift in approach - starting with the fact that "destination marketing is not about tourism; it's about economic development".
The traditional model may work for the short-term, but in the long-term, CVBs and DMOs will face problems caused by a rapidly changing landscape shaped by "hyper competition, economic cycles, culture, technology and new generations".
-
Associations: Ensuring Future Sustainability
TTG
See publicationSpeech:Associations Future Sustainability
-
EL ORGANIZADOR DE EVENTOS 3.0
LATAM MEETINGS
See publicationLos organizadores de eventos van a desaparecer...lo repito... desaparecer.
-
Report on the Brazilian Association Market - MCI Brazil
MCI Brasil
This article is the result of a research based in 250 Brazilian associations - it shows a picture of the associative market in Brazil and is a very interesting tool for association executives, CVBx and people involved in this market.
Other authors -
-
Convention Centres: What do clients want today
AIPC - International Association of Convention Centres
-
UNWTO - Highlights to consider for a city that wants to develop a strategy through meetings
WORLD TOURISM ORGANIZATION (UNWTO)
See publicationAnalysis on current destination Marketing Strategies as a Broken Model and consequent opportunities
-
UNWTO - Prioridades estrategicas en la captacion de eventos para destinos
WORLD TOURISM ORGANIZATION (UNWTO)
See publicationAnalisis de las estrategias actuales de captacion de eventos por los destinos como un modelo sin salida. Definicion de oportunidades e innovacion
-
THE MEETINGS AND CONVENTIONS ISSUE
BIZ EVENTS ASIA
From the vast economic impact to the racing pace of change, is the industry ready to raise the standards in the business of international meetings and conventions?
Words by Kristie ThongOther authors -
Courses
-
Kellogg School of Management
-
-
London Business School (Strategy & Execution)
YPO seminar
Languages
-
English
Native or bilingual proficiency
-
Spanish
Native or bilingual proficiency
-
Portuguese
Full professional proficiency
Recommendations received
2 people have recommended Oscar Join now to view
More activity by Oscar
...this afternoon I had the pleasure to be in a Oscar CEREZALES session with my ICCA collegues from venues all over the world in our #sectorvenues…
Liked by Oscar CEREZALES
I’m happy to share that I’m starting a new position as Inspired gardening enthusiast and RHS student at Complete Potager!
Liked by Oscar CEREZALES
A proud moment 🤩 🌍 Driving Association Impact: Insights from VisitBritain Business Events, #Meet4Impact and Partners! 🌟 Below is an incredible…
Liked by Oscar CEREZALES
Join me at CEMA Summit 2024! This is your opportunity to connect with industry leaders, share innovative ideas, and gain invaluable insights. Don’t…
Liked by Oscar CEREZALES
Calling all London-based #eventprofs in my network! EMA and PCMA are hosting the second of their excellent “laboratory of ideas”, a unique…
Liked by Oscar CEREZALES
So proud to be part of this amazing team at MCI Ireland. Always there for each other, backing each other up and supporting each other.
Liked by Oscar CEREZALES
En el último número de nuestra #revistaCONGRESOS entrevistamos a Oscar CEREZALES, vicepresidente ejecutivo global de MCI, quien nos aseguró que “las…
Liked by Oscar CEREZALES
Association events do not only create a great economic impact. The superpower of legacies created through the Meetings Industry and their win-win…
Liked by Oscar CEREZALES
Take a look at the invite for the next London Lab happening in May. If you’re a corporate planner this is one to join! https://lnkd.in/gJ-BpbB8
Liked by Oscar CEREZALES
Como todo el mundo sabe, un camello es un dromedario dibujado por un comité!😁
Liked by Oscar CEREZALES
Trabalha com marketing... ... Quem atua gerando leads. ... Quem atua analisando dados. ... Quem atua nas redes sociais. ... Quem atua nos…
Liked by Oscar CEREZALES
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More